Nudging
Good synopsis of the nudging concept--will definitely read the book. It sounds very similar to Festinger's cognitive dissonance, Cialdini's "click-whirrs," and Vygotsky's range of proximal development.
https://www.eab.com/blogs/student-success-insights/2017/12/nudging?elq_cid=1732171&x_id=003C000001ocYBxIAM&WT.mc_id=%7CSSCC%7CBalert%7CBlog%7CEmail%20Marketing%7C2017Dec18%7CStudentRetentionandSuccess%7CALL%7CNudging&&elqTrackId=be23713539c44a7eb406b8e1d44223c1&elq=1314ca5da20d4c18bcb50c655e84d8ed&elqaid=73415&elqat=1&elqCampaignId=34635#10;?elqTrackId=ac6fea7c46c946c7a52b0a22f170d586
https://www.eab.com/blogs/student-success-insights/2017/12/nudging?elq_cid=1732171&x_id=003C000001ocYBxIAM&WT.mc_id=%7CSSCC%7CBalert%7CBlog%7CEmail%20Marketing%7C2017Dec18%7CStudentRetentionandSuccess%7CALL%7CNudging&&elqTrackId=be23713539c44a7eb406b8e1d44223c1&elq=1314ca5da20d4c18bcb50c655e84d8ed&elqaid=73415&elqat=1&elqCampaignId=34635#10;?elqTrackId=ac6fea7c46c946c7a52b0a22f170d586
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